Shopping Up and Down Positano

From the top of the town all the way down to the beach, you come across shops with colorful clothing and accessories

By Helen Page*

The streets of Positano may be steep and full of steps, but they are also lined with all kinds of inviting shops that are hard to resist… 

I’m usually quite disciplined when it comes to making hasty purchases whose attraction soon wears off once the holiday is over. However, Positano’s colorful clothing and accessories shops got me beaten. From the top of the town where we got off our transport and all the way down to the beach, we came across many inviting shops full of the famous “Positano fashion”.

The main apparel shopping streets are Via Pasitea, Via dei Mulini and Via G. Marconi, but in just about any of the town’s streets there are shops with displays of attractive summer frocks, swimsuits, colorful pareos (beach coverups), scarfs and handmade sandals.

To feed my shopping addiction, I bought a colorful pareo which was very reasonably priced. I already have a suitcase full of pareos at home, but the Positano wraps with their southern Mediterranean flair proved too hard to resist. One of the ladies in our group bought a beautiful linen blouse – she too was taken in by the colours.

For dressier styles, head for boutiques in Via Pasitea such as: Pepitos at Viale Pasitea 15 (www.pepitos-fashion.com)

La Bottega di Brunella at Viale Pasitea 76 (www.brunellaclothing.com) and Nadir at Via Pasitea 44 (www.nadirpositano.com) – I really like the feminine and vintage designs and fabric from this boutique.

Maria Lampo at Via Pasitea 12 – 16 (www.marialampo.it), whose clients include Dustin Hoffman, Colin Farrell and others.

*Helen Page is a prolific blogger and ardent traveller; she runs Travelsignposts with her professional writer and photographer husband Tony

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The Amalfi Coast’s most well-known towns are Positano, Amalfi and Ravello, three jewels, each with its own unique character and beauty and all world renowned. But at the heart of the Costiera is a fourth jewel, Praiano, a less hectic and more authentic town, where many discerning tourists have begun to stay, using it as a base for their Amalfi Coasting. Try Praiano, trust us!

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